01
Audience & channel planning
Define buyer roles, account priorities, geography and channel fit before allocating spend.
B2B & PAID SOCIAL · UAE
Reach the right people.
Open better conversations.
Audience-led advertising for UAE businesses—from professional decision-makers to focused social communities.
A division of Ribosome Technologies
Paid mediaB2B & paid social
THE OPPORTUNITY
The right channel starts with the right audience.
A procurement team and a consumer audience rarely make decisions in the same way. We plan channels, messages and follow-up around the people you need to reach.
Our approach starts with your audience, your offer and the way your business operates in the UAE. We agree on priorities and deliverables before work begins.
01 / THE SCOPE
The right work.
In the right places.
A tailored scope across these capabilities. We’ll agree on the deliverables that fit your business.
02
LinkedIn advertising
Develop professional audience campaigns with content and offers suited to the buying stage.
03
B2B lead journeys
Connect lead capture with qualification questions, follow-up expectations and useful next-step content.
04
TikTok campaigns
Plan short-form creative and campaign objectives for audiences and offers that suit the platform.
05
Snapchat campaigns
Evaluate audience relevance, creative requirements and local campaign opportunities where appropriate.
06
Sales feedback loops
Use sales input to distinguish interesting clicks from contacts worth pursuing.
02 / OUR APPROACH
A clear path.
From idea to action.
One connected process, with clear responsibilities and review points along the way.
01
Define the buyer
Understand roles, needs and the decision process.
02
Choose the channels
Match audience behaviour to a focused media plan.
03
Launch the conversation
Build offers, creative and lead capture.
04
Qualify & improve
Review lead relevance and downstream progress.
03 / WHAT WE LOOK AT
Progress you
can understand.
We agree on useful measures and explain what they can—and cannot—tell us. These are reporting priorities, not promised results.
01
Qualified business enquiries
02
Cost per relevant lead
03
Audience engagement
04
Pipeline progress
04 / GOOD QUESTIONS
Before we
get started.
Practical answers about b2b & paid social.
Ask us something else01Do we need to advertise on every platform?
No. We recommend a focused mix based on your audience, offer and budget. Additional platforms should have a clear purpose.
02Is this only for B2B businesses?
The LinkedIn and lead-journey scope is particularly relevant to B2B. TikTok and Snapchat may suit consumer campaigns when audience fit is strong.
03Can you connect campaigns with our sales process?
We can plan lead fields and handover requirements with your team. CRM integration and automation are scoped separately when required.
04How is the service priced?
We quote after reviewing the scope, deliverables and access requirements. Media spend, subscriptions and additional production are identified separately where applicable.
YOUR NEXT MOVE
Let’s build your
next chapter.
Tell us about your business and what you want to achieve. We’ll discuss a clear scope for b2b & paid social.
info@ribosometech.comScope first. Clear deliverables.
A plan built around your business.