GOOGLE ADS & PPC · UAE

Meet the search.
Make the click matter.

Google advertising built around intent, clear budgets and a landing experience that helps interested visitors take action.

A division of Ribosome Technologies

Planning search advertising campaigns on a laptop
Paid mediaGoogle Ads & PPC
Paid mediaStrategy → Execution → ImprovementYour goals. Our starting point.
THE OPPORTUNITY

A click should have somewhere useful to go.

Campaigns work as part of a journey. We connect search intent, messaging, landing pages and conversion measurement, then use the evidence to decide what deserves more attention.

Our approach starts with your audience, your offer and the way your business operates in the UAE. We agree on priorities and deliverables before work begins.

01 / THE SCOPE

The right work.
In the right places.

A tailored scope across these capabilities. We’ll agree on the deliverables that fit your business.

01

Account & opportunity review

Review existing campaigns, conversion goals and the services or products worth prioritising.

02

Search campaigns

Organise search themes, ad groups, messages and exclusions around relevant customer intent.

03

Shopping & product campaigns

For eligible stores, review product feed readiness and develop campaigns around catalogue and commercial priorities.

04

YouTube & display

Plan visual and video placements when they fit the objective, audience and available creative.

05

Landing page alignment

Check that the offer, message and call to action remain consistent from advertisement to enquiry.

06

Budget & conversion optimisation

Monitor search terms, spend allocation and conversion quality. Review lead feedback alongside campaign data.

02 / OUR APPROACH

A clear path.
From idea to action.

One connected process, with clear responsibilities and review points along the way.

01

Define the outcome

Agree on conversion goals, priorities and budget.

02

Build the campaign

Prepare tracking, targeting and creative.

03

Launch carefully

Check delivery and review early traffic quality.

04

Optimise with context

Use conversion data and sales feedback to refine.

03 / WHAT WE LOOK AT

Progress you
can understand.

We agree on useful measures and explain what they can—and cannot—tell us. These are reporting priorities, not promised results.

01

Qualified conversions

02

Cost per enquiry

03

Search term relevance

04

Spend by objective

04 / GOOD QUESTIONS

Before we
get started.

Practical answers about google ads & ppc.

Ask us something else
01Is ad spend part of your management fee?

Media spend is separate from management fees unless a proposal explicitly states otherwise. Budgets and payment arrangements are agreed before launch.

02Can you work with an existing Google Ads account?

Yes. We can review an existing account and recommend improvements. Access should be granted through account permissions rather than sharing passwords.

03Do you guarantee a number of leads?

No. Demand, competition, offer strength, budget and website experience all affect results. We agree on measurement and optimisation priorities rather than guaranteed volumes.

04How is the service priced?

We quote after reviewing the scope, deliverables and access requirements. Media spend, subscriptions and additional production are identified separately where applicable.

YOUR NEXT MOVE

Let’s build your
next chapter.

Tell us about your business and what you want to achieve. We’ll discuss a clear scope for google ads & ppc.

info@ribosometech.com

Scope first. Clear deliverables.
A plan built around your business.

Google Ads & PPC

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